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Why Online Reviews Are Essential to eCommerce Business Growth

The importance of customer reviews to eCommerce businesses has long been acknowledged. In fact, studies show that consumers trust reviews more than any other marketing material. Furthermore, these reviews increase conversion rates and provide an excellent SEO source for your eCommerce website. In this article, we’ll explore why customer reviews are crucial to eCommerce business growth. And, of course, there’s more to it than that. So keep reading to learn more!


Customer reviews influence consumer purchasing decisions.

Recent research shows that most consumers rely on reviews before making a purchase. In fact, most people read at least seven reviews before they feel confident enough to buy a product or service. According to the Spiegel Research Center, 95% of shoppers read reviews online before making a purchase. While this increase in conversion rate may not seem significant, it is a powerful indicator of the power of the reviews for eCommerce business growth.

In fact, according to a study by Speigel Research Centre, a product with five or more customer reviews is 270% more likely to be purchased than one without. These reviews are also more relevant to higher-priced items, as people are more likely to buy a product with a positive review than a negative one. Therefore, increasing the number of studies on an item can increase the chances of purchase by 270%, even if the product is not worth its price.

Previously, word-of-mouth was the only means of marketing products. This resulted in lower quality products. Since consumers could not express their opinions publicly, dissatisfied customers had limited options. Thankfully, the digital age has changed all that. It has become possible for companies to send emails to their customers to promote products, services, and brands. That means their emails reach consumers who have never even heard of them!

Although these reviews are not perfect, they can make a massive difference in the success of an eCommerce business. According to Small Business Trends, negative reviews may actually increase the number of sales. In fact, they may even raise product awareness. However, it is unclear which type of review is more influential. Positive thoughts, as opposed to negative ones, increase the likelihood of purchase. In addition, negative reviews may influence customer attitudes and decision-making.


They’re trusted 12 times more than other marketing materials.

Consumer reviews can significantly influence customer decisions. A recent survey showed that online reviews are trusted by consumers more than other marketing materials. In fact, the average customer is 12 times more likely to trust a product review from an online user than a company’s own description. Fortunately, this fact is not limited to the eCommerce world. Social media sites like Facebook and LinkedIn also influence consumer decision-making.

Customers trust online reviews as much as word of mouth. According to a study, 88% of executives cite reputation risk as their primary business concern. And while only 33% of consumers believe in advertisements and personal recommendations, 72% will buy a product or service if they’ve read a review. In fact, 70% of users need to read four online reviews before trusting a brand. Likewise, according to the study, they’ll avoid a brand with no reviews.

In addition to the importance of a good online review, consumers also trust customer feedback. Almost half of the users think that quantity of online reviews matters, while only 35% said quality was the key. More than 60% of customers use Google My Business to check if a brand is good or bad. In addition, 92% of B2-B customers are more likely to purchase after reading a trusted online review.


They increase conversion rates.

Consumer reviews on eCommerce websites can dramatically increase sales. Consumers are much more likely to buy products that are available with reviews. In fact, studies have shown that products with thoughts on their product pages have a 27% higher chance of being purchased than those without reviews. For more than three times the likelihood of a product being purchased with a five-star review, consumers should consider reading the study as part of their decision-making process.

A recent study showed that the impact of online reviews on product sales was most pronounced on higher-priced products. While no one would expect an increase of nearly threefold, it was found that a 190% conversion rate increase was seen on high-priced products. This is especially impressive when considering that higher-priced products often involve more risk to the consumer. In addition, consumers read product reviews on mobile devices and are more likely to purchase if they find a product with a five-star rating.

To improve conversion rates on your eCommerce website, you need to optimize your website for the best customer experience. Creating a unique user experience that helps visitors choose the best products is critical, and a good review site will have reviews for all of the products on your site. This will help you increase your ROI. However, a high conversion rate alone is not enough. In fact, you must continually strive to improve your site’s functionality to meet the needs of your target market.

Customer questions and comments are another way to improve your conversion rate. It’s more persuasive than sales copy. Customers also appreciate the convenience of free shipping and return policies. Free shipping and return policies are vital for modern consumers. In addition, offering coupons is another way to increase conversion rates. Finally, creating a newsletter is an excellent way to increase eCommerce business growth. The more content you have on your website, your rankings will be higher.


They’re a good source of SEO

More consumers are reading online reviews, a powerful signal for search engines and consumers alike. That’s why it’s essential to consider how online reviews can help your eCommerce business. One of the best ways to get reviews is to ask for them! Here are some examples of how to ask for reviews. Use a platform like Broadly to display customer feedback. Also, be sure to post positive reviews prominently.

Online reviews also improve your content quality. Search engines reward fresh content. One study shows that eight hundred words of review text can make up nearly 70 percent of your website’s content. If you’re trying to improve your rankings, aim to have great new reviews that meet searcher expectations. This way, your SEO will benefit. You can also add a badge to your website or email signature. Online reviews are a good source of SEO for eCommerce business growth.

A steady flow of positive content is crucial for search engines. More reviews mean higher rankings. Similarly, positive reviews help build trust and credibility for a brand. Recent research has proven that online reviews have the power to transform a brand’s online identity. Those who take advantage of these reviews will stand out from competitors. And if they can help build trust and credibility, their online visibility will increase significantly.

The most common reason online reviews are a good source of SEO for your eCommerce business is that they help build trust among target customers. Almost seventy percent of people are more likely to trust a brand after reading a positive review. Therefore, online reviews play a vital role in the growth of your e-commerce business. In addition, there are numerous benefits of online reviews, both primary and secondary.


They can be used to turn negative reviews into an advantage.

When customers leave a review, you need to take notice of them. Of course, not all of them will be positive. But those that are negative are a sign of something bigger that needs to be addressed. Negative reviews can be the catalyst to make your business world-class. A negative review falls into one of two categories. If it is in category two, you should do something about it.

If customers are happy with a product or service, they will likely buy from you again. Therefore, responding to negative reviews can help you salvage a customer relationship. Providing a satisfying response shows customers that you are dedicated to their satisfaction. Moreover, it will give new customers confidence to buy from you. However, responding to reviews requires time and effort. In this article, I’ll share three practical ways to respond to negative reviews.

If a negative review is posted online, you can use it to your advantage. If there are multiple complaints with similar descriptions, you might want to address the issue. For instance, 15 reviews that disparage a clunky checkout process may indicate a problem that needs to be resolved. According to research, 94% of online consumers have backed off from shopping because of negative reviews, so taking the time to fix a problem and improve the product or service is beneficial.

Consumers trust online reviews and feedback. The more reviews a business has, the more likely it is to convert. Responding to a negative review can improve the business’s image and make it more credible. It can teach you what your customers want and help you fix any problems. That way, you’ll be able to respond to more negative reviews and make them work in your favor.